VIAJE NA VIAGEM

From 2012 to 2015, I gained a diverse range ofe experience as a self-employed designer, working with different areas like strategy, project management and client support. I managed remote development teams, providing guidance and troubleshooting to our clients across multiple interactive projects.

During this time I had the chance to lead the branding and visual identity development for Viaje na Viagem, a travel website in Brazil. My work on this project included the creation of their logotype & brand guidelines, stationery, and other branding assets. Additionally, and due to the shift towards mobile, I designed an app that made it easier for users to access the wealth of written content that the company had compiled over decades.

— BRAND IDENTITY, STATIONERY, ASSETS —

Viajosfera was the 1st international travel blog conference occurring in Rio.

Customized eco-bags which were given as gifts to the participants.

Shirt made of 100% cotton and logo printed in silk-screen to celebrate the company's 10 years.

— PRODUCT DESIGN, MOBILE —

Scenario and Problem

Viaje na Viagem, known for its extensive content on its website, has always being in need of a mobile app that could offer a streamlined and user-friendly experience. I saw this as a personal challenge to modernize the website's design and navigation, as well as addressing critical usability issues. Despite these obstacles, I was able to leverage the website's vast content as a reference, utilizing the same database to create a mobile app that was a cleaner and more intuitive version of the website.

So I embarked on a self-initiated project and, to gain a deeper understanding of users' pain-points, I conducted a remote user research, including prototype and first-click tests. This insight helped me to identify what was needed to deliver a valuable and useful product to the users. Using this information, I created a sitemap which provided an overview of how I could organize the sections within the app and how they would be linked.

User needs

The target user base for this project was individuals within the age range of 25 to 55. The main requirements for the mobile app were ease of use, objectivity, and a friendly user interface. The biggest challenge in terms of user experience was to ensure a simple and usable experience on every screen, making it easy for users to find the information they needed without the need to navigate through multiple pages, a problem that the current website was facing. To accomplish this, I went through several rounds of prototyping and revision to ensure that the final product met these requirements.

Wireframing

I created navigation flows and wireframes based on use cases. Through testing, I identified that the hamburger menu was causing low engagement with the internal pages of the website. To address this, I decided to group some of the most important menu items into sections and prominently display them on the app's tab bar. This design exercise allowed me to work through multiple stages of the design process, which provided valuable experience.

Results

Below you can see some examples of the final mock-ups for a newly designed mobile application that is easy to use and leverages the extensive content available in Viaje na Viagem's database, now made readily accessible in the palm of our hands.

So, where are we traveling next?

RESPONSABILITIES

Project Management
Graphic Design
Visual Identity
Design Research
UX Deliverables & Prototypes

TOOLS

Trello
Photoshop
Illustrator
Marvel
Figma

CLIENT / YEAR

Viaje na Viagem
2012 - 2014